Book Purchases in 2013

Where have the bookstores gone?

Where have all the brick-and-mortar bookstores gone?

OK, I’m a numbers guy. It’s an inescapable part of my training from my day job, where I’m a detail-oriented information technology (IT) specialist. I kept track of (most) of my book purchases in 2014. I missed only on recording a couple of purchases at conventions and two purchases at McKay Used Books, my awesome, semi-local used bookstore. Still, it’s interesting analyzing the data for trends.

Last year, I spent $80.32 on Amazon. I spent $61.25 at bookstores. I spent another $37.80 at science fiction conventions. Money-wise, it was kind of a lean year, so I spent a far less than I usually do. This is also the year that I started reading extensively in electronic formats (chiefly on my smartphone, an Android Razr with a nice-sized screen).

My Amazon purchases are interesting. First, I bought some new, print editions on Amazon that I couldn’t find locally. I bought some used editions from vendors that advertised on Amazon, so Amazon took a percentage of the purchase price. Finally, I bought ebooks from Amazon. The real point here is that I shopped on Amazon because it was the only place that I could find all of the books that I wanted.

My bookstore purchases are probably even more scary for bookstores than the dominance of Amazon.

I live in Loudoun County, Virginia, a suburb of Washington DC. It’s the fastest growing county in the entire country (for, like, 13 of the last 15 years). Loudoun County is also one of the most affluent and one of the most educated counties in the entire country. Which is why it’s shocking that there are no bookstores around here (except one tiny, ill-stocked Books-a-Million in a local mall).

For bookstore purchases, I spent only $61.25. That translated into two books from Wegman’s, a luxury supermarket; two from Books-a-Million, a large, regional bookstore chain; and one from Barnes & Noble. The ones that I bought were bestsellers from writers that I already follow, i.e. – I tend to buy them wherever I first spot them.

This is also the first time that my Amazon purchases have surpassed all of my bookstore purchases. For the few times that I went to a bookstore, none of which were in convenient locations to where I live, I failed to find the books that I was interested in. My bookstore visits were thus 1) dissatisfying, and 2) inevitably resulted in Amazon purchases so that I could get what I’d wanted in the first place.

I attended several conventions during the year, including both Capclave (in the Washington DC area) and Balticon (in the Baltimore, MD area). The Dealer’s Room at just about any reasonably-sized convention offers a far better selection of science fiction than any brick-and-mortar bookstore, including both new and used editions. It also features vendors who are extremely knowledgable about the field, meaning that the “recommendation engine” at a convention can rival Amazon’s recommendation engine.

When you account for the several purchases I forgot to record, It’s very likely that I spent more money at conventions and used bookstores than I did at conventional, brick-and-mortar bookstores. I easily spent more at cons than any individual brick-and-mortar bookstore. Likewise for used bookstores.

Can we draw any conclusions from my experiences? Well, there are clearly dangers associated in extrapolating from a single data point (me) to the industry as a whole. Nevertheless, I suspect that other book buyers are having similar experiences. So, here we go…

First, Amazon is increasingly successful because they, more than any other bookseller, are making it possible for customers to find what they want. More specifically, Amazon wants you to find what you’re looking for, regardless of price, and they don’t care whether what you purchase is a new print edition, a used book, or an ebook.

Second, bookstores suck. There’s no other way to put it. When you go to a store, and then you leave and shop somewhere else (Amazon) because the store didn’t provide what you wanted, that can’t possibly be good for the future of the store. For me, and likely others as well, this is aggravated because an increasing number of the authors that I care about are available mostly in ebook form, so it feels like bookstores are missing an entire dimension that has become important to me.

Third, additional money that I spent in non-traditional venues like conventions and used bookstores probably would have gone to Amazon if those venues had not been available to me. The audience for science fiction conventions is, I suspect, a relatively small percentage of the overall science fiction reading community. For those people who don’t attend conventions, and don’t have access to a quality used bookstore, I suspect that most of their money would have been spent on Amazon, not traditional booksellers.

Fourth, while I understand that 80% of books are still sold in print form, I can only guess that in the future they won’t be sold in brick-and-mortar bookstores. Personally, I’ll be much more likely to buy them from Amazon than Barnes & Noble or Books-a-Million.

These are pretty scary trends for traditional, brick-and-mortar booksellers. Overall, it feels like there’s a vast and intensely interesting conversation going on between readers and authors…and the bookstores are missing out on it.

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9 Comments

  1. Jim Johnson
    Posted January 20, 2014 at 11:43 AM | Permalink

    Hi David, saw your blog post commented on over at The Passive Voice and wanted to chime in and agree with you that it’s just appalling that Loudoun County doesn’t have a decent bookstore. I live in Ashburn and it’s a crime that all we have is a couple of BAMs.

  2. Posted January 20, 2014 at 3:49 PM | Permalink

    A couple? Then you must have found one that I don’t know about. I’m only familiar with the “tiny, ill-stocked” BAM in the Dulles Mall…

  3. Posted January 20, 2014 at 3:52 PM | Permalink

    Ahh, you’re correct…there appears to be one in Leesburg. Who knew?

  4. Posted January 20, 2014 at 6:05 PM | Permalink

    Just found your site via PassiveVoice. Another Loudoun (Ashburn) resident. The bookstore in old-town Leesburg (“Books and Other Found Things”) is mostly a used book store, but does have a “new book” session for local others. I’ve been there a few times — decent for a used book store, but the “new local-authors” section is very small. (They do seem to offer authors a signing table every Leesburg First Friday event, though)

    As far as the bookstore vacuum, I think the vacuum was created when the Borders went out of business. Borders used to have a local monopoly, owning both the only large bookstore and all of the “mall-sized” bookstores in the area, and B&N hasn’t been in the area in the 10+ years I’ve been here.

  5. Posted January 20, 2014 at 7:28 PM | Permalink

    Wow, I’m certainly finding out about things in the area that I didn’t know. I’ll have to check out “Books and Other Found Things.” It sounds interesting. Thank you for that.

    As for the monopoly, it wasn’t quite – we had a large Books-a-Million in Sterling. But that went away right before the local Borders did (if only they’d hung on for about 6 more months in that location, they would have had an open field).

    Now, we have to go considerably further, to Reston or Fairfax, to find a Barnes & Noble. It’s just not a trek I take that often. And when I do, I’m almost invariably disappointed.

  6. Jim Johnson
    Posted January 21, 2014 at 2:01 AM | Permalink

    Once upon a time, back in 2006 or so, B&N was supposed to open a store at the Brambleton Town Center. Sadly, the economy crashing around that time put the nix on that.

  7. Posted January 21, 2014 at 8:15 PM | Permalink

    Somebody else relayed that story to me about six months ago. I’d never heard about B&N possibly locating a store in the Brambleton Town Center when I first moved into Bella Terra, just down the road from Brambleton. Yeah, that would have been perfect.

    Alas.

  8. Jim Johnson
    Posted January 21, 2014 at 8:20 PM | Permalink

    Yeah, it’s a large reason why I bought my condo across the street. Oh well. :)

  9. Posted January 21, 2014 at 8:54 PM | Permalink

    Well, I bought my house at the of 2004, so I think I may have pre-dated the B&N rumors. Still, it would have been cool to have a local B&N. Now, I buy most of my books at either Amazon or McKay’s Used Books in Manassas (which is an awesome used bookstore).

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