Creating a quality anthology is a complex project, especially an indie-published anthology. Through painful experience, I’ve learned that it is most effectively accomplished by a dedicated team. I thought it would be useful to others if I defined the roles that I think are necessary for the production of a successful indie-published anthology.
It’s worth noting that, in addition to these roles, other people may provide services for a project, such as a cover artist, a photographer for author biography photos, an illustrator, etc. In practice, I’ve also found that participants may swap some tasks around a bit. Still, the roles are generally as I’ve outlined.
Project Manager: Manages the anthology as a project, starting with the creation of a project plan that defines the activities necessary to create the anthology and a realistic timeline for those activities. Ensures that all necessary roles are filled on the project. Responsible for ensuring that content contracts are signed and rights are properly secured, by contract or by usage agreement, for other elements such as graphics, photos, illustrations and the cover. Often referred to as the “Chief Cat Herder.” Sometimes functions as the “Bad Cop.”
- Project Management
Editor: Responsible for the content of the anthology, including story selection and editorial input on stories. Also writes the “Call for Stories,” which publicizes the anthology theme, payment plan and submission guidelines. Writes the “Introduction” for the anthology. Responsible for nagging contributors to get their stories or edits “done by the due date or they’ll face the wrath of the Project Manager.” Sometimes referred to as the “Good Cop.”
- Call for Stories
- Provides an “Introduction” for the anthology
- Provides Editorial Input on all stories
Copy Editor: Does an exhaustive scan of the anthology content for typos, text problems, grammar mistakes and other issues that would detract from the content. Also responsible for copyediting related content, including back cover text, blurbs, advertisements and author biographies. Often referred to as “Donna Royston.”
- Edits content for typos and grammatical issues
Book Designer, Print: Professional-caliber books are designed, especially indie-published books that need to stand out from competitors. The book designer lays out the copyedited content in a pleasing and effective design, which can be painstaking work.
- Designs the print edition, including layout, fonts, graphic elements, illustrations, photos, etc.
- Orders proofs from Amazon as needed to verify print quality.
Book Designer, Ebook: The ebook designer lays out the copyedited content in a pleasing and effective design, emulating the print design as much as is feasible due to the limitations of the Kindle’s mobi format.
- Designs the Kindle ebook edition.
- Tests the design in HTML, in the Kindle Previewer, the Kindle Reader and any
Kindle devices that are accessible to the designer.
Marketing: Creates any necessary marketing materials for the anthology, including the back cover blurb, the Amazon blurb, etc. Sets the pricing strategy for the anthology, including pricing for the various editions as well as any pricing for marketing campaigns.
- Back Cover Blurb
- Amazon Blurb
- Pricing, for all editions including ebook, print and audio (if any)
- Marketing Activities
- Initial Wholesale Order
Author: There is no anthology without content. Authors provide the content, as well as edits to that content and approval/rejection of copyedit changes. Authors are expected to deliver their stories in a timely manner and respond to editorial input and copyedit changes in a timely manner.
- Provides a Story
- Provides an Author Biography
- Provides an Author Photo (or allows one to be taken)
- Signs a contract for any content provided
- Responds to Editorial Changes
- Responds to Copyedit Changes
- Assists in promotional activities for the anthology when published